The beginner’s six pack: all six new bold toothpaste flavours in one package. Try them all one after another. Taste, feel and decide which suits you best. Your day. Your mood.

What they have in common: natural ingredients and herbal essences combined in new ways for oral health and whiter teeth with menthol power pearls for long-lasting wow! freshness
The difference: actually just the taste and colour. Our bold little taste explosions all have different ways of winning you over.
What matters: just you. You decide. Your ritual, your feeling, your choice.

The formula - freshness, herbs, oral health

Fluoride is a must. Hydroxyapatite and glucose oxidase, along with natural ingredients, ensure an enzymatic whitening effect that’s gentle on your teeth. And xylitol, birch sugar, tastes sweet as it strengthens your teeth and tackles bacteria. Extracts of echinacea, bitter orange, devil’s claw and Indian pennywort support your mucus membranes and stop inflammation. Plus provitamin B5, which supports the formation of new cells. No SLS, no triclosan, no micro plastic. RDA approx 50. And the power beads? They contain a powerful dose of menthol.